For niche directory builders
Start a niche directory: we find the listings, you sell the featured spots.
DirectoryDuck finds businesses that fit your niche for you to approve. Then run it as a business: sell featured listings (Starter and up), and take claims, reviews and inquiries, on your own domain (Starter and up) or inside the site you already have.
- Free plan: 1 directory, 100 listings, 100 starter credits
- No card needed
- Paid plans from $39/mo add your own domain and featured listings
Real screens from /explore, our own demo directory, captured 2026-10-13. AI discovery found these listings: they are directory websites, not DirectoryDuck customers.
Why directories stall
Most directories stall in the same places.
An empty directory nobody visits
AI discovery finds the businesses; import a CSV for the ones you have; publish all in one click.
A directory that doesn't earn
Sell featured spots (Starter and up), let businesses claim their listing, and take inquiries through the embed.
A plugin that breaks on update
DirectoryDuck is hosted, so there's no plugin, theme or server to update.
Locked into someone's platform
Use your own domain (Starter and up) or embed it in your site, and export to CSV or JSON anytime.
How it works
From a niche idea to a live directory
Step 1: Pick a niche and a place
Describe the businesses your directory is for in a sentence, like "dog groomers in Austin" or "bookkeepers for Shopify stores".
Step 2: We find the listings
AI discovery searches the web for businesses that fit your niche and drafts each listing for you to approve (it spends credits). Or import a CSV of the ones you already have.
Step 3: Publish
Your directory goes live at directoryduck.com/your-name, on your own domain (Starter and up), or on the site you already have with one pasted snippet.
Step 4: Run it as a business
Businesses claim their listings, visitors leave reviews and send inquiries, you verify the businesses that are real, and you sell featured listings (Starter and up).
The free plan needs no card.
Features
Everything you need to run your directory
Everything here works today. Features that need a paid plan say which one.
Fill it
AI discovery
Describe the businesses you want. AI searches the web, reads each website and drafts a listing for you to approve or reject. Each job spends credits.
Every plan, with creditsA listings CRM
Status, priority, notes, a timeline and custom fields for every business. Import a CSV, publish all in one click, export to CSV or JSON.
Every plan
Publish it
A hosted directory
Every directory goes live at directoryduck.com/your-name, with a page for each published listing.
Every planYour own domain
Run the directory on a domain you own. On Growth and Pro, each directory can have its own.
Starter and upEmbed it on your site
One pasted snippet puts the whole directory (search, listing pages, inquiry form) on WordPress, Webflow, Framer, Shopify or plain HTML.
Every planWidgets and a public API
Six widgets (listings, reviews, star rating, verified badge, review form, inquiry form) and a REST API for your own frontend.
Every plan
<div id="directoryduck"></div>
<script
src="https://directoryduck.com/widget/embed.js"
data-key="YOUR_API_KEY" async></script>Run it as a business
Featured listings
Pin a listing first, with a Featured badge, until the date you set: up to 10 per directory. You set the price and sell the spot.
Starter and upClaims
A business claims its listing and confirms its email address; you approve each claim.
Every planReviews
Send each business a review-request link. Every review waits for your approval before it shows.
Every planVerification
Verify a business by email code, a meta tag on its website, a DNS TXT record or by hand. Verified listings show a badge.
Every planInquiries
Visitors send inquiries through the inquiry form, and they land in your dashboard.
Every planRemove DirectoryDuck branding
Hide the "Powered by DirectoryDuck" badge on the hosted pages and the embed.
Pro
Build it from your AI agent
Every tool on paid plans; read-only tools on FreeAny MCP client (Claude, Cursor) connected to directoryduck.com/api/mcp can create a directory, run discovery, add and publish listings, get the embed snippet and connect a domain.
Set up the MCP serverMCP server
directoryduck.com/api/mcp
Tools, for example
- create_directory
- run_discovery
- publish_listings
One featured listing pays for DirectoryDuck.
Directories typically charge $49–$199 a month per featured listing. Sell one at $99 and Starter ($39) is covered; ten is $990 a month.
Arithmetic, not a promise. Range: dirstarter.com/blog/directory-revenue-models. Featured listings are on Starter and up: you set the price and sell the spot yourself. Try your own numbers.
Who it's for
Built for people who want to run directories, not build software
Starters
Starting a directory
Starting a niche directory as a side business? You need listings and a live page before you have any traffic.
Your path
- Free
- Starter
Start on Free. Move to Starter ($39/mo) for 500 listings, 250 credits a month, your own domain and featured listings.
Start freeOwners
Running a directory
Running a directory on WordPress, Webflow or a no-code tool? Fill it, and take claims, reviews and inquiries, without another plugin to maintain.
Your path
- Every plan
- Starter and up
Embed it on the site you have (free on every plan) or move it to your own domain (Starter and up). Reasons to pay: featured listings, more than 100 listings, and monthly credits (Starter and up).
See the embedAgencies
Agencies and operators
Running several directories for clients or a portfolio, each on its own domain? Or want them built for you?
Your path
- Growth
- Pro
- Launch package
Growth ($99/mo) runs 5 directories, each on its own domain. Pro ($249/mo) is unlimited and hides the DirectoryDuck badge. Or we build it: the Launch package, $1,500 one-time.
See the Launch package
Pricing
Start free. Pay when your directory needs more.
Paid plans are available now. Monthly or yearly (two months free), cancel anytime.
Where do the listings come from?
Three ways: AI discovery finds businesses that fit your niche on the web and drafts each listing for you to approve (each job spends credits; the Free plan comes with 100 starter credits), you import a CSV, or you add them by hand.
Do I sell featured spots myself?
Yes. You set the price and sell the spot to the business. DirectoryDuck shows the listing first, with a Featured badge, until the date you set, and takes no payment from the business. Featured listings are on Starter and up.
Do I need to host my own frontend?
No. Every directory gets a hosted page at directoryduck.com/your-name. If you already have a site (Next.js, Webflow, WordPress, etc.), you can also put the whole directory there with one script tag (search, listing pages and an inquiry form), or show parts of it with our widgets or the API.
Can I import my existing listings?
Yes. Upload a CSV (name, email, website, description and contact columns), add listings one at a time, or let AI discovery find businesses on the web for you to review. Imported listings start as prospects, and you publish them in one click.
How do the embeddable widgets work?
Our widgets are simple JavaScript snippets you paste into your frontend. They pull your data from DirectoryDuck each time the page loads and display reviews, ratings, verification badges, and listings. Each widget has options such as a light or dark theme.
What happens if I exceed my listing limit?
Plan limits are listed on the pricing page; we'll email you before anything changes.
Is there a contract or commitment?
No contracts, no commitments. Paid plans are available now, billed monthly or yearly, and you can cancel anytime. If you cancel, you keep access until the end of your billing period.
Can I white-label DirectoryDuck for my clients?
Partly. On Starter your one directory can run on your own domain; on Growth (5 directories) and Pro (unlimited) each directory can have its own. On Pro you can also hide the "Powered by DirectoryDuck" badge on the hosted pages and the embed. The review form and claim pages still run on directoryduck.com, and notification emails come from DirectoryDuck. Agencies running several client directories can write to support@directoryduck.com.
Can I build it from an AI agent?
Yes, over MCP: connect an MCP client such as Claude or Cursor to directoryduck.com/api/mcp. Paid plans get every tool; the Free plan gets the read-only tools.
Can I take my listings with me?
Yes: export your listings to CSV or JSON anytime, on every plan.
Pick a niche. We'll find the first listings.
Start on the free plan: 1 directory, 100 listings, 100 starter credits. No card needed.
- Free plan, no time limit
- No credit card required
- Cancel anytime